Client

KONG

Year

2024

Kong

The Brief

The Sphere in Las Vegas was preparing for a first: bringing a branded character to life across its massive 360° screen. Through our partners at Bol, we were tapped to handle the full creative and technical process concept, design, and production. The challenge wasn’t just to tell a story, but to make it work seamlessly on one of the most ambitious media canvases in the world.

Our Vision

We set out to design a character with a playful, attention-grabbing aesthetic something that could stand out even from the outside of The Sphere. The creative approach was all about scale and clarity: bold shapes, vivid colors, and animation that connected instantly with viewers while staying true to the immersive nature of the format.

How It Ended

The project culminated in a nearly two-minute spot that blended live-action, multiple camera techniques, and custom visual effects. The result was a true 360° experience an ad that looked different and engaging from every single angle inside The Sphere. It wasn’t just an ad; it was an event in itself.

Making Of

The technical side was the ultimate challenge. Every shot had to be conceived with surrounding, wraparound cameras in mind, projected across a massive curved surface. It meant rethinking composition, movement, and timing in ways traditional ads never demand. That constraint turned into the project’s biggest strength forcing us to invent solutions that made the spot feel like nothing else out there.

Characters exploration