Client

Rachel Ray Nutrish

Year

2021

Rachel Ray Nutrish

Human’s best friend deserves his dream treat. It was a pleasure for us to make it happen in this first commercial with Psyop for Rachel Ray Nutrish.

El mejor amigo del hombre merece la galleta de sus sueños. Para nosotros fue un gusto poder hacerlo realidad en el primer comercial que hicimos con Psyop para Rachel Ray Nutrish.

Characters exploration

Environment exploration

Food truck exploration

Style frames

3D characters

Color exploration

Final scenes

Client

Rachel Ray Nutrish

Agency

Publicis NA

Production Company

Psyop

Directed by

BUDA.tv

Creative and Art director

Dalmiro Buigues

Animation Director

Martin Dasnoy

Executive Producer

Ignacio Godoy

StoryBoard / Animatic

Belen Andrade, Martin Dasnoy

Character Design

Fernando Carmona

Design Exploration

Juana de Marco, Serge Rodas, Tony Ganem

Food Truck Design

Nacho Flores Aguirre

Rigging

Roly Lopez

Animators

Juan Fernando Fabián Zapata, Martin Dasnoy

2D Effects

Martin Dasnoy

Character Modeling

Dennis Rocha, Martin Dasnoy

Environment Modeling

Nico Buzeki, Agustín Páez

Food and Texture Modeling

Dennis Rocha, Nico Buzeki, Agustín Páez

Hair development

Marcelo Pepice, Dalmiro Buigues

Texture

Nico Buzeki, Agustín Páez, Dalmiro Buigues

Lookdev, Shaders, Lighting and Composition

Dalmiro Buigues

Edit

Dalmiro Buigues, Martin Dasnoy