Client

Colgate

Year

2024

Colgate Max Fresh

The Brief

Through WPP and Bol Production House, we were tasked with creating a lovable Yeti to star in Colgate’s commercials. Buda took the lead in both design and full production direction.

Our Vision

We crafted the character from scratch shaping its look and morphology to feel instantly recognizable and engaging.
The goal: a Yeti that connects at first glance.

How It Ended

Three playful pieces wrapped up the campaign, with the Yeti stealing the spotlight as the closing element in each live-action spot.

Making Of

Character design was the project’s heartbeat. A highlight?
Directing both actor and set remotely fun, challenging, and totally worth it.

Characters exploration

Character Look & Feel

3D print exploration

Client

Colgate

Agency

VML France

Production Company

BOL Production House

Directed by

BUDA.tv

Live Action Supervision

BUDA.tv

Creative and Art director

Dalmiro Buigues

Animation Director

Martin Dasnoy

Executive Producer

Ignacio Godoy

StoryBoard / Animatic

Martin Dasnoy, Dalmiro Buigues

Character Design

Fernando Carmona

Character Modeling

Dalmiro Buigues, Martin Dasnoy

Character Textures

Dalmiro Buigues

Rigging & Animators

Martin Dasnoy

Environment & Objects Modeling

Agustín Páez

Environments & Objects Textures

Agustín Páez, Dalmiro Buigues

Hair development

Dalmiro Buigues

Lookdev, Shaders, Lighting and Composition

Dalmiro Buigues

Edit

Dalmiro Buigues, Martin Dasnoy