Client

Beats by Dre

Year

2024

Beats by Dre

The Brief

Apple was gearing up to launch the new Beats x Verdy speaker, a limited edition collab with the iconic Japanese artist. The challenge? Turn Verdy’s art into something that could live and breathe beyond the canvas. They needed a character that felt playful, instantly recognizable, and true to Verdy’s universe. We took on the mission, designing not only the character but also the environments and full set of animations to bring this crossover to life.

Our vision

At the heart of the project was a creative challenge: how do you translate Verdy’s flat, graphic 2D style into a fully realized 3D world without losing its identity? We approached it as a reimagining, pushing every detail from proportions to textures to make the character feel authentic in 3D while still carrying Verdy’s unmistakable signature. The result was a blend of bold simplicity and playful energy that resonated with both Beats and Verdy’s audiences.

How it Ended

The launch rolled out across three dynamic pieces: one teaser to build hype and two full commercial spots to tell the story. Alongside the speaker itself, the campaign unveiled a toy stand modeled after our 3D character, giving fans a physical extension of the Beats x Verdy universe. It wasn’t just a product launch it became a collectible moment that merged tech, music and street art culture.

Vear Wake Up

Vear Hungry

Making Of

One of the most fun and telling moments came early in the process. During the style-frame stage, we explored more than eight completely different aesthetics for how the campaign could look and feel. Each approach pushed boundaries in a unique way, and the process became a playground of visual possibilities. That freedom to experiment was what ultimately shaped the campaign’s final identity and gave it the boldness it needed.

Client

Beats by Dre

Agency

Apple

Production Company

BOL Production House

Directed by

BUDA.tv

Creative & Art Director

Dalmiro Buigues, Martin Dasnoy

Animation Director

Martin Dasnoy, Dalmiro Buigues

Executive Producer

Ignacio Godoy

StoryBoard / Animatic

Dalmiro Buigues, Martin Dasnoy

Character Design

@Verdy

Environment Design

Fernando Carmona

Environment Modeling & Texturing Supervisor

Agustin Páez

Environment Modeling

Denis Rocha, Sosty, Agustin Páez

Environment Texturing & Shaders

Denis Rocha, Sosty, Agustin Páez, Dalmiro Buigues

2D Effects

Martin Dasnoy

Aditional Object Animations

Martin Dasnoy

Graphic Design

Fernando Carmona

Animation

@unitedskills_llc

Production Supervisor

United Skills, Mauro Serei

Animation

Liliana Gambino, Paula Ramos

Character Retopology & Modeling

Juan Elias

Character Rigging

Diego Fargas

Original Music

Young Coco

Sound Design & Mix

Facundo Capece